Objective

Working alongside design agency Line + Dot, we came up with a story driven concept for a long form brand video that tackles some of the objections and questions that locals have around building a solar farm. We wanted to bring this to life by using a mix of FPV drone, drone, and on the ground filming as well as interviewing key personal in the solar project to really get across the benefits renewable energy and especially solar can bring to not only the local area but the UK itself.

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What we've done

1. End to end Production

2. FPV Drone footage

3. Delivering multiple videos to maximise use and reach

Creative Process

1. Pre Production: Working closely with Line + Dot, we created a concept, and an efficient schedule that would work in the limited time we had available at the solar farm.

2. Storyboards: Using the insights from the location scout, we produced a full storyboard so that Line + Dot and their client were all happy prior to any filming.

3. Production: A 2 day shoot featuring FPV drones. Using creative techniques to create pleasing visual images that aligned perfectly to the stories we were telling. Lens choice was key in this as well directing employees to position themselves in a way that the natural light would help shape our images

4. Refinement: Refining the final edit based on the client's feedback and made small adjustments to ensure it was the best representation of their brand and the messages they were wanting to convey.

Results

A suite of final videos that can be used throughout the clients communications to help with community engagement, tackling objections as well as building awareness to landowners in the UK, that their unused land could be an ideal place for a solar farm.