Overview

Proserv came to us to produce yet another video for the launch of their new product. They didn't want to go down the typical route of talking heads and basic B-roll. Based off earlier discussions around the idea of companies sticking with what they know, usually unwilling to change from the norm, because that’s what they’ve always done, we were tasked with coming up with a narrative based concept that felt more like a movie trailer than anything else.

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What we've done

1. Strategic Discovery

2. End to end video production

3. Delivery of main 'movie trailer'

4. Short form video teasers to build awareness and anticipation

5. Design of cinematic 'trailer' thumbnails for launch

Creative Process

1. Research: We conducted research on the business's values, competitors, and target audience to gain a better understanding of their brand and industry.

2. Storyboard & Script: Using the insights from research, we created mood boards, storyboards and developed a script for the voiceover that talked directly to their core audiences problems.

3. Production: After reviewing the storyboard and script with the client, we built our core crew and main talent to produce and film over the course of 3 days.

4. Edit: Using sound design and music to help bring this visual story together for a full immersive and 'movie' like experience.

5. Finalization: We delivered the final videos in various aspect ratios to ensure that it was suitable for both all digital use, whether for a website, or social platforms.

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Conclusion

A film that Proserv could be proud of, that talked directly to there audience and are consistently using in meetings, presentations, industry events to generate new business.